The St. Cloud Area Convention and Visitors Bureau (CVB) is the marketing arm of the community and the region. The staff responds to visitor inquiries, assist convention planners and work with group tour operators to provide a fun and interesting stay for all who stop in the area. Unique attractions include festivals, Central Minnesota's largest rose garden, and family activities. A variety of hotels, resorts, campgrounds and convention sites provide just the right setting and facilities to meet most personal and convention needs.

The CVB is a division of the St. Cloud Area Chamber of Commerce. Its function is set by state and local government statutes. While its staff works closely with the City of St. Cloud, it is not a city department. The CVB is administered by an advisory board who has broad discretion in the areas of strategic planning, marketing and community development.

Services available from the Convention and Visitors Bureau include, but are not limited to: